Looking at Marriott’s new “Travel Brilliantly” Ad campaign, it’s striking how much emphasis is placed on using an app. The ads are full of people gazing at glass screens, oblivious to their surroundings. I guess the point of travelling is to look at apps now. Also, the final shot in the ad is a topo map superimposed onto a defocussed shot of a highway. I don’t have anything clever to say about that, I just think it’s stupid.